Telling Stories Through ICM Photography: A Guided Course to build a Project

A hands-on hybrid photography course for creatives who want to bring more meaning, direction, and storytelling into their work. Whether you’re looking for fresh inspiration, a new approach, or a way to shape your images into a cohesive project, this course will guide you through the process. Offered by the ICM Photo Academy, this blended course combines structured learning with interactive sessions to guide you in crafting meaningful visual stories through photography.

Registration open now!
The course runs from January 19th to March 26th 2026

If you sign up by midnight UK time on 19th of January you get 30% off with code "tellingstories30"

A version of this workshop was previously known as "New Beginnings" - a course we developed together with Stephanie Johnson.

Take a look at the awesome series our students made last time we ran this course in video below:


Already a student? Log in here

Course structure

Five Instructional Recorded Lessons - Released every other week on Mondays, these sessions cover:

Finding a source of inspiration as a springboard to your series:
Explore how you can draw from anything that moves you—memories, everyday life, nature, emotion, or the work of others—to spark and shape your own creative path.

Introduction to Visual Storytelling: Learn the fundamentals of visual storytelling, how to create a cohesive photography project, and how to bring meaning to your images

Techniques and Inspirations: Explore different approaches and sources of inspiration to enhance your creative vision.

Mood Through Movement and Light: Learn to use movement and lighting to evoke specific emotions in your work.

Curating Your Project: Master the art of selecting, sequencing, and curating images to build a strong photography portfolio or storytelling project  


Five Live Q&A Sessions: Engage in interactive discussions every second Thursday to address questions and deepen your understanding. 7 pm UK time. The sessions are recorded and you can watch them later.

Final Live Wrap-Up Session: Conclude the course by sharing insights and reflecting on your creative evolution.

Private Facebook Group: Connect with fellow participants, share your progress, and engage in discussions throughout the course. 



Who should enroll

This course is suitable for both beginners and experienced photographers, regardless of whether they specialize in ICM photography. It is ideal for those who:

- Wish to find a new direction in their photographic journey by combining a message or a story to their image series.

- Want to develop and present cohesive photographic projects.

- Have a collection of images but struggle with finding a direction or purpose for them.

- Want to overcome creative blocks and reignite their passion.


Course Outcomes 

By the end of this program, you will have:

- A clearer understanding of how to approach visual storytelling.

- The ability to craft and curate a personal photographic project.

- Renewed confidence in your creative vision. 





FAQ

What kind of camera do I need? What else do I need?
You can use any camera in which you can adjust shutter speed, aperture and ISO. You can even use a smartphone. You also need some photo editing software to tidy up your images. For example Photoshop, Photoshop Elements, Lightroom or Affinity Photo.

Can I use a smartphone camera? Which apps can I use?
Yes you can. If you have an iPhone, try apps like SlowShutterCam or SlowShutter. And if you have an Android, try Camera FV-5 App.

Do I need to take some other course first?
No, but you need a basic understanding of how your camera works. You can do the course in any style you are comfortable with. If you are new to ICM, we will cover basic techniques in one lesson of this course.


Are the live sessions recorded?
Yes they are, you can watch them later.

How long do I have access to the course?
You can access the material until September 30th 2026.
Registration open now!

Why You Can’t Miss This Course:

  • Get clear on your creative direction—no more feeling stuck
  • Turn your photos into meaningful stories and projects
  • Learn to build something personal from just a spark of an idea
  • Grow your creative confidence with expert guidance
  • Connect with a supportive community through live sessions

Buy Now for £390!

If you sign up by 18th of January you get 30% off with code "tellingstories30"
Already a student? Log in here
Testimonials

Learning how to work on a series of images rather than shooting single ones only and connecting them with a story was very inspiring and helpful indeed. I got other perspectives and approaches to my photographic work and I feel that this helps me developing a clearer vision for my future art work too. 

Kaisa and Morag are very experienced and professional teachers and the atmosphere of the course was an absolutely supportive and relaxed one. Seeing the work of my fellow students grow and exchanging thoughts about it was truly nice and a mutual beneficial influence. It was so amazing what different and also very personal stories and wonderful pictures we all delivered at the end. 

I totally enjoyed this 6 weeks and I can truly recommend to join a course with ICM Photo Academy if you want to learn more about painting with the camera using ICM techniques.
- Catrin Pichler

My way of viewing my images has developed due to the Telling Stories class. This class has also challenged my mindset as a photographer: It has made me more free in the way I work & play with my camera, to embrace change. If something did not work, try something else. I can use this knowledge in tiny or large projects. 


To be in a group of students that engage in each other’s work has been wonderful. The live sessions increase the value of learning in this online class. We had engaging and supportive mentors who complemented each other greatly. I learned a lot from the answers given to the questions from the other students.
- Harriet Skogen Gleditsch

"Telling Stories" offers the artist/photographer a way to go beyond getting "the perfect shot". Dare to the journey both outward thru photography but inward to truly get to the crux of an idea, a poem, a though. The story becomes clearer as does the image and creates even more depth to both the viewer and the creator. This has now become another "tool" in my kit!
- Philomena Hughes

I have participated in the ICM Photo Academy course Telling Stories and loved every minute. Morag and Kaisa generously share their knowledge gathered over many years.
- Mie Skovberg

I participated in the telling….. course. My eyes really opened up to see my pictures as part of the whole, not only as nice snapshots. I also learned about having an idea first and then trying to express it. Curating my own story was most valuable to learn.
- Minna Scheinin